Every business is different and carries a distinct value.

Websites not only provide global reach, they not only help you increase sales. Websites carry much more potential, below mentioned is a list of points indicating why every different business should have a website. to your brand.

To establish a brand presence
To network
To make business information available
To serve customers
To heighten public interest
To release time sensitive materials
To sell products/services
To publish pictures, sounds, films
To reach highly desirable demographic market
To answer frequently asked questions
To stay in contact with sales people
To open international markets
To create a 24hr service and market presence instrument
To make changing information available quickly
To allow feedback from customers
To test market new services and products
To reach media
To reach diverse, specific and specialized markets
To serve local market
Source – different sources

Driving quality traffic to the website is one major challenge to all website owners. Social Networking, Search Engine Optimization, User-friendly website are just not enough to attract a visitor who also gives you business.

Best, Credible, and free way of gaining your visitors attention is to attract and get to the good-hook of Search Engines.

Sites like google, yahoo, alta vista have proved to source primary and very targeted visitors to the site.  How to get to the hook of search engines?

Write targeted , key-word based Articles.

Publication of Articles is not limited to newspapers or magazines, publishing articles on internet unleashes greater benefits the best five are mentioned below -

1) Name Branding- Publication of articles in the relevant category sites allows one to brand the name of the publisher. For instance  type ‘Write Right’ in any major search engines to find not only the links of Write Right but also the links of published articles authored by Write Right.

2) Link Popularity- Articles are best places which provide exclusive information, build credibility, and mainly a great source for one way link exchange or placements.
3) Traffic- Posting sensible, information rich articles attracts readers to your parent website also. Chances are a reader who finds your article interesting will surely be interested to look out for your website. Posting articles in websites, directories, newsletters, blogs etc… will surely attract unique and targeted visitors.

4) Prestige- Think you enjoy Platinum writer status on Ezine, result is you have also created a close niche of readers who follow you, share your links with their network. Isn’t it prestigious? Once your articles have gained good readership then sources will publish your article even without you submitting it.

Why do Companies or Brands develop brochures? Answer is to present products or services to customers so that they decide and buy. Creative brochure is a major tool behind every effective and successful marketing or branding campaign. A well-designed and engaging brochure is not only presentable but also carries wide potential to attract customers.

Some qualities that every selling brochure should have –
Beautiful overall appearance including packaging, useful information, readable copy, attractive layout, and pleasant colors
Do brochures always sell?
A brochure which fails to create a market appeal fails to sell. Companies invest much of time and efforts in building a brochure that sells. Actually, it is advised to build a brochure that recognizes brand presence, creates awareness, and provides information.
Remember – A brochures that fails to appeal to aesthetic preferences of customers fails to translate sales.

Four basic ‘should be’ of every Brochure

1. should be attention grabbing
2. should be crafted to build customer’s interest in product/service
3. should be able to arouse customer’s desire to own the product/service
4. should be able to stimulate positive action

After all this lets say – Beauty lies in the eye of the beholder. When it comes to a brochure all you really have to follow is to appeal to the general concept of beauty. Always stick to the conventional assumption of beauty and you would never go wrong.

How to Attract Customer’s Attention

Every product/service has a benefit. A benefit is anything you can give to your customers. This is something you put upfront so that people will begin buying from you. To attract customer attention, you have to create a good selling point for each and every benefit. All of those should be emanating from your product and packaging, with or without the use of actual words.

Find out your product/service benefits by just answering –

1.)   How is your product/service different?

2.)   What are the benefits your product/service has that others don’t?

3.)   When it comes to product/service design what is it that you have to emphasize?

4.)   What is stated in the packaging that should make the product saleable?

By answering these questions you can get a good idea as to how you should present your product in the market. List all the primary selling points. This way, you are effectively presenting your product in the market.

How to Build Customer’s Interest

To keep excitement in the air, you have to keep your customers guessing. Your brochures should create an atmosphere of interest enough to make them asking for more. Give your readers something they haven’t heard of before. And surely, they would give your product a second look.

How to Arouse Customer’s Desire

More often than not, desire is aroused by beauty, appeal, and attractiveness. Functionality and features usually come second. This may look too easy but a beautiful brochure is not a simple science. Aesthetics is rather vague and is very general. You have to keep in mind who your customers are and what their preferences might be, before you can appeal to their senses.

How to persuade customers into Action
This is the meat of the matter. When we talk about action, we mean buying.

Selling is a very psychological thing. Every good product/service has a good salesperson behind it.

Good quality of product presentation, quality, appeal, customer’s objections, and the salesman qualities. All these are taught with only one intention – that you successfully get into your customers’ heads and goad them into action.

There are numerous creative writing courses available. But only few teach the most necessity part of Creative Writing – Researching the market before setting the pen to paper.

We all write and let our imagination and creativity flow, we feel great when we see our book or article is published, what we need to identify here is 80% of successful writers simply do a tiny bit of browsing in a library or bookstore or online even before they start to write. Researching gives an edge to the writer.

Here is a way to make sure that there is an interest in your type of story before you pick up a pen:

1) Local bookstores and writing magazines are good source of knowledge to understand what is the type of story the editor is looking for. Just by doing a bit of research you will know which editors are looking for what type of stories.
2) Look at the current Writer’s Guide. Here a point that every writer should identify is – Writer Guides are the places where publishers and editors regularly express what they are sick of.
3) Check out the bookshelves to see which children’s books are featured. Is there a trend or pattern? For example the last few years Harry Potter, Artemis Fowl and Charlie Bone have all been hot. It doesn’t take a brain surgeon to figure out that magical characters have taken kids and editors by storm.

4) Ask kids what their favorite books are. Ask them why they like one over the other. Ask if their friends are into the same books. Model these themes.

There is no need to make over the wheel or hire a psychic to figure out what publishers, editors and your audience – kids, are looking for. Gather this information and apply it to your writing.

Watch the number of your submissions rise, while your rejection letters become few and far between.

The chief differentiator between marketing and effective marketing is the use of appropriate tools. For a customer, it is imperative to develop trust on a brand even before he purchases the service or product. Effective marketing tools are primary to communicate brand message, and acquire/retain the customers. Online market is different; here it takes much more to convince a customer. An advertisement, email, website or any other tool is of no use in online market if it is of no good quality. Printed evidence, in the form of a brochure or catalog is always a supplementary tool to the complete marketing strategy. Using an effective brochure for an online campaign builds credibility in the market.

Why a Brochure?

It takes much more than a few appropriate words or pictures to create an effective marketing tool. A real business brochure will have much more to relate and convey to the customers. This goes much beyond the scope of business cards, logos, slogans or letterheads. Effective brochure provides complete information about the product or service in a very easy to understand manner. Brochures are effective leave behinds that deliver personal touch and add much more value to your product/service. Brochures fit into any form of online marketing strategy. Whether an email campaign or an e-conference or an online advertisement campaign, effective use of brochures helps increase sale, build brand credibility in the market.

Free download of brochures from company’s corporate website is one of the best possible ways to ensure your visitors also read your marketing brochure

In order to prepare a compelling brochure for successful online sales & marketing support, one should keep in mind certain elementary facts:

The reader’s point of view

When a potential customer finds your brand for the first time – he/she is bound to have a train of thoughts followed by corresponding questions. Effective marketer anticipates these questions and strategically incorporates them into brochure’s text. Such understanding will help in creating a brochure that has a logical flow of information, with the reader’s point of view in mind.

A Striking Cover Page

“Don’t judge a book by its cover”. This idiom definitely does not hold good for a brochure. The front cover of a brochure is crucial in drawing the customer to the content in the inner pages. Instead of filling the cover page with technical jargon, large images or simply corporate logos, one should put in interesting, intriguing but precise and relevant content that tempts the reader to the main offerings inside.

Controlled Content

A brochure that is crammed full of content is as disappointing as one with too little of it. A thoughtful, moderate line should be drawn on the amount of content that should go into the brochure. A brief “contents page” should be created if a large amount of text is unavoidable. The most important selling points should be highlighted in colors and have a slightly larger, bold font. If the amount of content is less, extra attention should be given to the spacing and arrangement of the writing.

Crisp Product Description

The product description forms the meat of the brochure content and should be portrayed smartly and in a to-the-point fashion, without giving too much away. The key benefits and features of the product should be aptly described, illustrated attractively; other graphical representations should also be given wherever necessary. One should remember that the content is read not just by the customer but also by marketers and competitors.

A Pleasant Keepsake

Your brochure and your product could be made memorable, forever. Besides describing the product or service in question, some useful trivia, hints or tips about the topic in general could be mentioned.  Such content could be handy to the customer if displayed at a prominent position in the brochure. That way, he would preserve the brochure; remember the tips and also your product.

Creative Display

Several creative ideas could be suitably demonstrated during brochure design. To advertise an unconventional or unique product, one can employ equally unusual ideas. If budget is not a constraint, an assortment of distinct shapes, styles, colors, fonts and content could be tried out and experimented with. Sometimes it also takes really wacky ideas to sell an otherwise mundane product.

Our life is surrounded by marketing ads that compete amongst themselves to grab our attention. Wherever we look, the images of meagerly dressed attractive men and women inevitably draw our attention. The basic agenda behind all these images are to convince us to buy a product or service that they endorse. This is in fact a very common strategy which is very popular to increase the sale.

Sex appeal in advertisement increases the effectiveness by attracting customer’s attention. Humans by nature are curious about sex, and beautiful things. Pair of long legs attracts a guy, and also a woman perhaps with the desire of having goddess-like legs.

At the same time findings from past shows that the misuse of sex appeal is costly. There are many advertisement campaigns that were categorized as offensive, and which also resulted in brand boycotts, affected sales and damaged brand reputation.

Abercrombie & Fitch an apparel brand introduced a brand new catalog ‘XXX Wet, Hot Summer Fun’ featuring naked boys and girls in nature. Reaction was the Illinois State Senate passed condemnation, several not-to-profit organizations protested against the marketing strategy of A&F. The catalog was inappropriate to the targeted teenagers.

Advertisements with sex have stirred controversies. Hence advertisers should be extra careful while using sex in advertisements. Sex in advertisement does not only attract attention, it also provokes emotional responses. An endorsing model provokes positive response while nudity though attracts attention fails to create positive feeling towards the brand. In fact campaigns powered by nudity, cheap graphics, or shots negatively affect brand’s image.

Sexual content appropriate to the product category, with a proper underlying message is always safe.

Lets recall a ‘It’s All About the Beer’ – a campaign by Heineken in the year 2000
A spot called “The Premature Pour,” where a seductive woman pours Heineken to a glass. Same time a guy responds to this by pouring his own. But he spills foam all over the table. Here the sexual content is unspoken, yet direct. The campaign raised 13% sales in the first two quarter after the campaign.

‘The campaign with clear tag lines, plot, and creativity made the beer a real hero’ said Steve Davis (VP of marketing in Heineken USA).

Sex sells, yes, but only when used appropriately.

Is it provocative?

Are you planning to design or redesign your website? Hiring an experienced web designing company will bring positive outcomes. There are a plenty of Web designing Companies in Bangalore who serve businesses almost in any domain.

What benefits do you get by hiring a professional web designer?
To build a creative and attractive website, specialized skills are very essential. There is a huge list of advantages that you can receive.

Web design companies recruit experts or skilled website designers who are well versed to deliver creative and technologically superior website development service. A website is no less than your online business face. Attractive, resourceful, and technologically updated website is a handy marketing tool. The specialists in Web designing service equip their knowledge every now and then. This provides clients no doubt with a solution that has high impact on surfing and buying behaviors of the website visitors.

Just an attractive template or concept to your home page is just not enough to increase the website traffic. The process of website designing and content writing employs various marketing strategies and techniques which are apt to the business need. These techniques also help in restoring the website in the minds of the viewer.

Professional web designers analyze your business, competition, and apt need to provide flexible design and technology service. The service no doubt adds value to existing plan and customized marketing material.

Developing a website involves meticulous strategic planning, it is a time consuming process and a possible hurdle to many organizations. Outsourcing website designing services to a professional firm saves time. Well built website with little SEO can score well in search results.

Easy-to-use website is preferred not only by visitors but also by search engines. Websites that provide needed information to users in less time have better chances of generating sale. An optimized website doesn’t even need maintenance every now and then.

These are some common yet very distinguished benefits that one can get by hiring  a professional website designing service.

People writing articles frequently experience times they just don’t know what to write about. This block is very common to many of the best writers, however there are 5 quick tricks that can help -

1. Today’s news can help you get some ideas – Today’s newspaper or a busy website such as Yahoo or Excite is good to generate ideas. The concise information available here makes a writer think and are extremely useful for generating topic ideas.

2. Articles from others can get you some ideas – Finding an article relevant to your subject is not a big deal. There are websites, article directories, forums, and even print magazines that provide you all articles needed. It doesn’t really matter where you are reading but reading others helps you generate a wider angle sometimes a different angle, and also a bit of motivation.

3. Message Boards, Discussion lists, Newsgroups are places to look out for ideas – Following a message boards, discussion lists or newsgroups is always helpful. Because they are the places to get most recent updates, instant feedbacks/opinions, also the questions, answers, advices are only few things that you can find here which surely generated great new article ideas.

4. Wait! Your archive also helps you get article ideas – Skim through the list of articles written by you. Many a times we see what we wrote a month or even year ago in a new light as we learn and grow. I have seen writers rewriting the existing content with a new angle, and update it to the present day market.

5. Subscribe to a news release service – Join a few news release services, particularly those that email you the press releases regularly. This is also a great source of inspiration and learning as you read your industry counterpart. Some news services also allow you to reprint the content at no charge.

How can we forget quotes? Quotes often generate quite a bit of thought, realization or just plain emotional response — all of which are great building blocks for creating articles of your own.

Writing articles can seem agonizing when you just don’t know what to write about. There’s no reason to waste time and energy agonizing though, just keep this list around and refer back to it whenever you’re in a pinch for ideas!

Good Writing is presenting relevant information to the reader in a manner that is easy to understand. Technical Writing uses clear, and plain English. Following the rules of grammar alone will not ensure good writing.

Writing begins with idea, words are instruments to express these ideas. Arrangement of words expresses the relationship between the ideas. Rules of grammar is ever evolving, it is changing even today. A look into the past clarifies that these rules of grammar is changing according to the usage.

Effective Writing thus involves far more than simply following the grammar rules, and punctuation marks. Effective writing is an art, craft and also a science. Using appropriate structure, words, phrases, sentences, and paragraphs ensure appropriate communication.

Why are people afraid to use Plain English?
Using a plain language on company website or brochure is not a wrong practice. Writing plain English is not just using short and specific sentences it is about clear writing, effective organization of ideas and good presentation of information. Well written copy is not just reader friendly. They are very informative.

Conjunctions and its use in Writing good English
Conjunctions play a very important role in combining paragraphs, sentences and even ideas. Simple conjunctions like – for, and, not, or, yet, so etc… have less than four letters. Another type of conjunction is dependent conjunction which is used before the dependent clause to relate to the rest of the sentence. Some of them are after, although, whenever, whereas, while if, so that, than etc….

Active voice and its use in Writing good English
Passive Voice makes the writing wordy and static. Good writing allows the subject to perform the action, means verb remains in present tense. Sentences usually follow – Subject – Verb – Objective format. Another skill to use active voice is to write directly to the reader.

Why prefer active voice to passive voice -
-Direct and easy to follow
-Easy to understand sentences
-Clear and Forceful
-Emphasize on the Subject/Doer
Wise use of Prepositions
Prepositions just relate nouns or pronouns with other words. Avoid use of dangling prepositions, omit unnecessary prepositions.
Some useful prepositions are – about, next to, through, across, next to etc…

Use of Transitions
Skill full use of transitions and conjunctions not only links sentences and paragraphs but also alerts the reader about change in the idea. Transitions are basically used while introducing an idea or an example, indicating a contrast in the idea or thought, and finally also to indicate conclusions.

Gender Neutral Language
He, His, or Him were the general indicators of human race including man and women. But today using gender neutral language clears the confusion.

It is advised to omit troublesome possessive pronouns.

Incorrect – Every member of the team is expected to carry his water-bottle.
Correct – Every member of the team is expected to carry a water bottle.

The rule of KISS
KISS means – Keep it Stupidly Simple. Writing simple is difficult. But writing simple doesn’t mean there is no explanations required. Rule of KISS allows the writer to be elaborative wherever required, but even that should be simple, simple for a school kid to understand.

To write simple every writer should
Be Concise
Avoid Repetition
Avoid Jargon
Follow Brevity
Eliminate Dead Words
Avoid Lengthy Words
Do not repeat ideas
Avoid Roundabout Constructions
Use imperative tone
Avoid Oxymorons

Last week Write Right had a brainstorming discussion with a leading freelance copy writer of Bangalore. Objective of the discussion was to rekindle the first basic chapter of content and copywriting – ‘Why Write for Other Writers?’

John is a junior copy writer with an ad agency. One morning his boss assigns him to write copy to an Ad campaign for a fast-moving ladies beauty product. John firstly is very excited, he also senses a great opportunity to please his superiors. Hence researches about the product, uses best vocabulary and comes up with a beautiful, flowery and clever ad copy.

Next day when the senior copy writer reads it, he just says five strong but severe words to John ‘Why Write for Other Writers?’

In many cases writers write to impress other writers. This is a most common instinct with many professionals. A tap from the fellow professional is what matters a lot than the product sales. What if the housewives fail to understand the copy?

Writers should be practical -

Receiving good hits to blog posts is not a point of product sale. In fact, we receive feedbacks, get critics and even appreciations, but eventually does all content sell?

The content that receives maximum feedback is very well designed to get the feedbacks only. This types of content never attracts a buyer. This crowd is important to your business but you can never expect business from them.

Only targeted content/copy can increase sales. Writers should identify the reader and write for them. This type of writing never aims to impress other writer but aims to impress the product market. Targeted or optimized content brings quality crowd and helps sell.

Copy should provide all the features/benefits and pamper the reader to take decisions in favor. The content/copy should be customized keeping the target in mind. The copy should be easy to understand.

Remember – Write for your customers not to other writers.